1 min read

“Kerala’s OOH Printing Rates on the Rise in 2024: Navigating New Policies and Market Constraints”

Kochi, Kerala: As 2024 unfolds, Kerala’s Out-Of-Home (OOH) advertising sector braces for a surge in printing rates, an outcome influenced by a confluence of new government regulations, revised pollution control measures, and a crunch in material availability. The Role of Government Policies in Rate Increase Kerala’s state government has introduced policies aimed at aligning the […]

1 min read

Media Expo Mumbai 2024Visitor Registration Open for The Biggest Branding Show of the Industry

Incredible Sourcing opportunities await you at the 52nd edition. Be a part of the Bigger – Better showcase and networking and level up your Business! Watch out for:✔ Diverse Product Showcase✔ Insightful Conferences✔ Live Demos by Top Brands✔ Extensive Networking Opportunities✔ Product Launches & Innovations✔ Special Screen Print India – Industrial Zone Don’t miss this […]

3 mins read

“Raising the Bar: Championing Quality and Integrity in the Signage Industry”

“Elevating Standards: The Signage Industry’s Call to Integrity” In an era where visual communication is more critical than ever, the signage industry plays a pivotal role in connecting brands with their audiences. Yet, this vibrant industry faces a pressing challenge that threatens its core values and long-term sustainability: the widespread disregard for industry specifications and […]

2 mins read

Digital LED Walls and Digital Out-of-Home (OOH) Advertising: Revolutionizing Outdoor Marketing

In the dynamic landscape of advertising and marketing, Digital LED Walls and Digital Out-of-Home (OOH) mediums are forging a new path. Both technologies have transformed the way businesses interact with consumers in public spaces. This article delves into the innovative features, applications, and impact of these mediums. Digital LED Walls Definition and Features Digital LED […]

1 min read

Printing play significant roles in the effectiveness of out-of-home (OOH) advertising.

These aspects contribute to the overall success of an OOH campaign and help it stand out in a competitive advertising landscape. In summary, creative and printing are crucial aspects of OOH advertising, contributing to the overall effectiveness and success of a campaign. By focusing on innovative designs, high-quality printing, and environmentally friendly materials, advertisers can […]