Decline in Newspaper Ad Revenue: Advertisers Shift to Digital and Outdoor Advertising
Newspapers are facing a significant decline in advertising revenue as advertisers, including agencies, businesses, and industries, increasingly shift to digital media and Outdoor advertising . Malayala Manorama recently launched a campaign emphasizing the trustworthiness of newspaper advertisements in response to this trend. However, reports from the U.S. and Canada indicate that businesses are now favoring digital advertising […]