World’s leading trade fair for printing technologies, Drupa 2021 goes virtual

 World’s leading trade fair for printing technologies, Drupa 2021 goes virtual

Rund 1.800 Aussteller aus über 50 Ländern stellen auf der drupa 2016, die weltweit führende Fachmesse für print und crossmedia solutions (31. Mai bis 10. Juni), die Vielseitigkeit und Innovationskraft ihrer Branche eindrucksvoll unter Beweis. Im Zentrum stehen vor allem Zukunfts- und Highlight-Themen wie packaging production, multichannel, 3D-printing, functional printing oder industrielle Druckanwendungen. | To the tune of round about 1,800 exhibitors from over 50 countries will give impressive proof of the versatility and innovative power of their sector from 31 May to 10 June at drupa 2016, the world leading trade fair for print and crossmedia solutions. The focus is especially on next-generation and highlight themes such as packaging production, multichannel, 3D printing, functional printing and industrial applications.

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The 2021 edition of Drupa was cancelled due to the impact of the Covid 19 pandemic. The
next event will take place as scheduled from May 28 to June 7, 2024.

The largest printing equipment exhibition in the world, held every four years by Messe Düsseldorf in
Düsseldorf, Germany was cancelled and on April 20, 2021, drupa opened its virtual doors, on the
same day the event was supposed to take place. Around 17,000 registered visitors from 155 nations
have already benefited from 660 minutes of inspiring, cutting-edge topics in the Conference Area
and 930 minutes of Live Web Sessions and networked with 212 exhibitors from 34 countries and
team participation from worldwide subsidiaries in the Exhibition Space and Matchmaking Plaza. The
international print & packaging community met at virtual.drupa and participated in top-class Key
Notes, Panel Discussions and Live Web Sessions until 23 April 2021. Valuable insights, industry
trends and technological innovations will provide impetus for the development of business

The international participation of exhibitors and visitors underlines the importance of the virtual
event. The first day of the show already recorded 222,000 page impressions from all over the world;
7,500 visitors took part in the conference programme alone. The success is also documented by the
participation of major global players as exhibitors and virtual.drupa event partners – including Bobst,
DuPont de Nemours, Electronics For Imaging, Esko, Fujifilm, Heidelberger Druckmaschinen, HP, IST
Metz, Koenig & Bauer, Kodak, Komori, Konica Minolta, Kurz, Kyocera, Landa, Siemens, Stora Enso,
Windmöller & Hölscher, Xeikon and many more.

Sabine Geldermann, Project Director Print Technologies, draws a positive conclusion from the first
day of the event: “We are pleased that the interaction within the community has started so
positively. The impressive range of valuable knowledge transfer in the Conference Area and the
Exhibition Space, as well as the exchange with business partners via matchmaking in the Networking
Plaza, are being excellently received.”

The day was opened together with drupa President Claus Bolza-Schünemann and a subsequent key
note by Wallstreet Journal Bestselling Author and Innovation Partner Michael Gale. Afterwards,
presentations, best cases and talks by top speakers, partners, associations and exhibitors provided
impulses on the topics of “Artificial Intelligence” and “Circular Economy” as well as the latest
innovations on the market. Until Friday, the focus will additionally be on “Connected Consumer” and
“Platform Economy”. The event days was opened by the top-class key note speakers James
Sommerville, Gabrielle Walker and Michael Gale, who bring special expertise in the areas of design
thinking, sustainability and digitalisation respectively.

In the course of the day, all other presentations in the interactive conference programme also
referred to important questions that move the industry, such as: What role does AI play in the print
and packaging industry? How can workflows and processes be optimised thanks to digitalisation?

How does product design drive innovation? And what role will the circular economy play in the
industry? Whether specific use cases or long-term strategies for the future – the visions of renowned
industry experts inspire, provide orientation and help to develop concrete measures. In this way,
virtual.drupa promotes innovation and valuable knowledge transfer, reveals business potential and
gives participants a competitive edge.

Visitors from other time zones who were unable to follow the presentations live will have the
opportunity to access the sessions 24/7 on demand via the Video Library and then network with
exhibitors for a personal exchange via Matchmaking in the Networking Plaza. It is still possible to
register for participation at virtual.drupa

Arnon editor

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