Bvlgari, one of the world’s largest jewellery houses has named Priyanka Chopra Jonas as its global ambassador for luxury jewellery. With the new title, Chopra Jonas will be supporting Bvlgari brand’s global amplification focusing on themes such as diversity and inclusion and women empowerment.
Priyanka Chopra Jonas said, “As a young actor, [I looked] up to international stars of film like Elizabeth Taylor and Sophia Loren, who have long been the muses of Bvlgari. It’s a dream that now I get to work with such an iconic house and follow in their footsteps. I have always admired and been fascinated by Bvlgari’s magnificent works of arts, so many of which celebrate some of the most precious resources of my homeland”.
She added, “From the rare colourful gemstones used in Bvlgari’s timeless jewellery creations, to the scented flowers which become the main ingredients of its luxurious fragrances, we connect so organically over our love for India and the beauty it has to offer.”
Priyanka Chopra Jonas also said that she looks to align herself to “brands that recognise their immense social responsibly.” As Bvlgari has made a considerable push toward sustainable farming and showed its support to children in need, the partnership felt organic.
Jean-Christophe Babin, CEO of Bvlgari added, “I’m beyond excited that Chopra Jonas is joining our family. With her beauty, talent and humanitarian commitment, she is an inspiring role model for millions of woman in the world.” Other brand ambassadors for Bvlgari include Eiza González, BLACKPINK’s Lisa and Chiara Ferragni.