Mobile vehicle display branding or mobile billboard vehicles is one among the many trends emerging in OOH. It is extremely effective in grabbing attention of the potential target audience
Researches point out that mobile billboard vehicles are twice as effective as standard billboards when it comes to grabbing the attention of consumers and as well as increasing sales of the brand advertised through it. Rather than a static billboard on the side of a highway, this advertising method will take the brand or advertiser to reach more people.
One of the advantages of using a mobile billboard vehicle for branding & promotional activities is that it is cost effective. It might only cost less than alarge, expensive billboard in the busy intersection or say not costly as the advertisement shown during the primetime in a channel. Today most people spend 15 hours a week in a vehicle either as a driver or passenger.Mobile billboard vehicles literally take the advertising to these commuters. It will be hard to miss them as they are wrapped in bright colours and unique forms.–
Standard static billboards need to compete for the best spot to be placed whereas mobile billboards vehicles can cover all spots taking them to the consumers. It also yields the cheapest cost per impressions (CPM)
Mobile billboard vehicles can be driven during peak times such as rush hour traffic, long weekend holidays or through destinations specifically aiming at potential consumers
The main advantage is that mobile billboards vehicles can effectively be used to target particular areas. In other words, you can target several demographics simultaneously. For example, a ladies cosmetic brand can target areas where there are more colleges or hostels or residential areas. Static billboards need people to pass through the area where the billboards are inserted whereas mobile billboards vehicles go in search of consumers in different demographic areas.
Most advertisers worry about peak hour traffic as they want to know how effective their billboards might perform. Mobile billboard vehicles can be driven during peak times such as rush hour traffic, long weekend holidays or through destinations specifically aiming at potential consumers. The installation of a material on mobile billboard vehicles is fast and cheap compared to the static billboard installation.
Traditional billboard installation requires large manpower and time for changing the promotional material. Mobile billboard vehicles are also more flexible in terms of contract period as you don’t have to commit for long terms as you do for traditional billboards. Since changing the traditional billboards requires more manpower and effort, OOH solution providers usually insist for long term commitments.
Mobile billboard vehicles can be committed for short term or long terms as per the wish of the advertiser. Even so, repetitive views will make the promotion or ad catch the viewers’ attention. So it is good to go for long terms when it comes to mobile billboard vehicles. The repetitive messages, slogans, images and themes can help to create brand awareness and familiarity with the consumer. In highly populated cities where people are exposed to multiple ads or promotions, it takes time to get the consumer to recall the brand.
Mobile billboard vehicles are also experimenting with LED walls inserted on them. It allows the advertiser to display more ads or promotional material than the single one inserted on the mobile billboard vehicles. LED walls inserted on mobile vehicles which play videos can attract even more attention than mobile billboard vehicles. They are even equipped with sound and are more like a medium to take the TV ad further to the public.
The advantage is that people won’t get bored to just one message or ad. As the promotional material or brands change in every few minutes, it may generate a curiosity among the public on what’s next on the list.
While discussing mobile billboard vehicles, vehicle wrapping can also be mentioned as it also serves the same purpose. Although vehicle wrapping may not have the same appeal as the mobile billboard vehicles, it may deliver results in the form of creating awareness among the consumers about the product without any extra cost apart from the installation charges.
The route of the vehicle wrapped with the advertisement or promotion of a brand can be optimized. Fleet graphics add a valuable dimension to this. Vehicle wrapping is now very popular as many brands now use this idea while delivering their products to the store.
LED walls inserted on mobile vehicles which play videos can attract even more attention than mobile billboard vehicles