D2C beauty and personal care brand MyGlamm, has announced Shraddha Kapoor as its brand ambassador. She has also invested in the company cementing the relationship with the brand.
Commenting on the association with the actor, Darpan Sanghvi, founder and CEO of Myglamm, in a statement said: “We have always admired Shraddha, how she connects and resonates with her over 60 million Instagram followers. At Myglamm we are building great products by connecting with our consumers digitally and understanding what they want. We are excited to welcome Shraddha as an investor in Myglamm and join us on this journey of creating India’s largest beauty company leveraging content, community and commerce.”
Shraddha Kapoor added: “I’m really excited to be the face of Myglamm and have the opportunity to invest in it. The DTC beauty market is growing rapidly, and I believe it is the future. Through Myglamm, I hope to understand and fulfil the beauty needs of my fans and followers.”
Founded in 2017 by Darpan Sanghvi and co-founded by Priyanka Gill, Myglamm is India’s fastest growing D2C beauty brand offering a range of products across makeup, skincare and personal care. Myglamm also has over 10,000 offline points-of-sale across 70 cities in India.