Bvlgari, one of the world’s largest jewellery houses has named Priyanka Chopra Jonas as its global ambassador for luxury jewellery. With the new title, Chopra Jonas will be supporting Bvlgari brand’s global amplification focusing on themes such as diversity and inclusion and women empowerment. Priyanka Chopra Jonas said, “As a young actor, [I looked] up […]Read More
Myntra has signed up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors, Kiara Advani, and Samantha Akkineni, to emphasize its hold on the Indian fashion sphere. Myntra will soon unleash its biggest-ever lineup of star-studded brand commercials. These are aimed at targeting consumers across the nation […]Read More
Cashify has roped in National Award winner Bollywood actor Raj Kumar Rao as its first brand ambassador to promote its products and services across offline and online mediums. The partnership is expected to give a strong face to the brand’s philosophy as the actor personifies the brand ethos which is reliability, responsiveness, approachability and dynamic […]Read More
The Indian women’s hockey team striker, Vandana Katariya, has been appointed as the ambassador of Uttarakhand’s Women Empowerment and Child Development Department. Vandana Katariya played a pivotal role in the team’s entry to semifinal of Women’s hockey in 2020 Tokyo Olympics. She also became the first Indian woman to score a hat-trick at the Olympics […]Read More
Kerala’s harvest festival Onam marks the beginning of the festival season in India and brands are eager to make the best out of it. Industry experts are closely watching the Kerala market as the sales trend will reflect in other markets as the country is recovering from the second wave of Covid 19 Home Appliances […]Read More
Mobile van branding and roadshows are branding activities brands can try to reach their target audience in a cost-effective manner. They are effective in targeting specific areas otherwise hard to reach or take the message Mobile van branding or advertising is now a very popular means of branding activity. In simple words, it is a […]Read More
Global sports brand Puma has signed a long-term partnership deal with Washington Sundar and Devdutt Padikkal. The duo joins Puma’s roaster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer, Sushma Verma, and names like Yuvraj Singh. At Puma, we are committed to promoting new-age cricketing talent in India, Abhishek […]Read More
BE O MAN a brand of Cosmic Kosmein Care is a men’s grooming FMCG brand that aims in developing safe and high-quality men’s grooming products that are 100% natural. BE O MAN is proud to announce that they have recently roped in Indian cricketer, Mohammed Siraj as their brand ambassador to strengthen the brand’s appeal […]Read More
This Publicis Italy stunt for Netflix, promoting its dark library of horror flicks, aims to provoke jump scares in broad daylight. Netflix is promoting its wealth of horror content by bringing a stalking demon to life which silently pursues passersby on the street. Working in cahoots with Publicis Italy an outsize interactive billboard has been requisitioned for the […]Read More
Mylab Discovery Solutions, one of India’s leading biotech companies, has announced Bollywood megastar Akshay Kumar as its brand ambassador. Focused on impact-based product development, Mylab dedicatedly works towards the development and commercialization of tests used in human diagnostics, food safety, agriculture, and veterinary medicine, empowering labs to obtain reliable, timely, and actionable results. Recently, the […]Read More
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