The irreplaceable medium aiding indoor and outdoor communication

 The irreplaceable medium aiding indoor and outdoor communication
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For indoor and outdoor communication, LED’s have now become inevitable. Digital signage, back lit channel letters / boxes etc now use LED so as to save cost and to improve in design

The customisation of various LED products for specific purposes has fuelled the growth of the LED industry. The outdoor advertising was quick to accept the new innovation that came in the form of outdoor LED displays due to its many conveniences. There is no doubt that it directly communicates with the audience and attracts potential customers effectively. Also because of their luminous power and easy adaptability it provided the much needed comfort to the outdoor advertising industry. 


Getting the attention of a potential customer is very tricky in the current environment as people are exposed to a plethora of advertisements in many formats around them. In the fast paced world, they have learned to ignore the unworthy advertisements or promotions. The message as well as the mediumgains importance here as the attention span of consumers is much less now. It is here LED signage plays a helping hand with their bright, clear, vibrant and
intriguing display. LED signages perform well in any situation be it an office premises, a mall, an airport, or a retail store. Gaining the customer’s attention is what is important and LED sign content makes it much easier. Consumers are sure to notice the dynamic LED display and it will turn into your customers.


Today irrelevant of size, big and small companies have understood that electronic signage is an affordable and effective investment to establish a bran image and attract new business. From the building’s exterior decoration, to traffic lights, the areas where LED signage boards can be made use are one of the advantages it has over other mediums. It can be supported by a custom easel, to stand on corners or inside walkways your business. LED signs also consume less energy than the usual neon signs. The needed power supply for LED signs can be up to ten times lower than the original neon boards. The smart feature of LED signage boards comes handy while utilised in outdoor advertising means. Apart from being cost-effective and prominent, vivid and impactful, weatherproof and durable, the contents can be remotely accessed and changed.

Today irrelevant of size, big and small companies have understood that electronic signage is an affordable and effective investment to establish a brand image and attract new business

From customisation of signage to meet strategic marketing values, LED signage boards perform well in giving the brand a unique identity. Since the light box technology is slim, lightweight and can be easily maintained, the possibilities it offers in design customisation is immense. The extended reach it promises through local placement of LED signage attracts convenience oriented customers. Apart from the usual customers, it also turn commuters who find it convenient than their regular store or service. With slide replacement possible, the design can be changed with simple updates on LED signage. The illumination of advertising through  LED signage is visible across distance than any other medium. 


LED display boards have also made their way onto mobile vans replacing traditional billboards. They take advertisements to the doorstep of consumers. Designed as a portable advertising medium to reach the maximum number of people, it breaks the clutter of conventional advertising mediums. LED display boards are mounted on vans and they travel through the local community enabling people to catch the view of the advertisement on LED display boards on vans.

 LED sign boards have longer life when compared to other modes of advertising means. The low energy consumption of LED is also helpful in reducing power consumption. Besides the ease to use and transport, LED is suitable for all weather conditions. There are even waterproof varieties. It has excellent colour rendering and causes less impact on the environment. In short, the future is bright for LED. More innovations in LED will further revolutionise the signage and OOH industry. We can surely expect LED to improve in efficiency and brightness.

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Arnon editor

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