Marketing during economic slowdown

Marketing will always be the first tree to get the axe during an economic slowdown likewise marketers, management who focus on the bottom-line will be expecting to get the ROI for the money they spend and if it doesn’t happen marketers’ jobs are always at stake. By Sabareesh Menon Today while I’m writing this every […]Read More

Cricketer Rohit Sharma appointed Oakley’s brand ambassador in India

Performance sports eyewear brand Oakley on Tuesday announced the appointment of cricketer Rohit Sharma as its new brand ambassador for a period of two years in India. As a part of the partnership, Sharma will be sporting Oakley eyewear equipped with patented Prizm technology created specifically for sports lenses. Ben Goss, Oakley global brand director, […]Read More