Tags : #advertising

Re-envisioning advertising in the times of the pandemic

As the coronavirus pandemic progresses, companies are searching to find the right tone and message for their marketing. While some industries like travel and retail have cut back their ad spending, many companies are still heavily promoting their products and have pivoted their ad campaigns during the crisis. How are some of the world’s most […]Read More

Der Tagesspiegel Newspaper Stack – Trump

This 2017 Clio Awards Silver winning entry titled ‘Newspaper Stack – Trump’ was entered for Der Tagesspiegel by Scholz & Friends, Berlin, part of agency network: Scholz & Friends and holding company: WPP Group. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Billboard. It consists […]Read More

Delhi Metro Rail Corporation Ltd suspends license fee for OOH

Through a major decision, DMRC has suspended the license fee for OOH service providers from March 22, 2020 until September 30, 2020. The decision is on the basis of lockdown and suspension of metro train services due to Covid 19 pandemic.   Apart from that, the license fee from October 1, 2020 to December 31, […]Read More

Sony announces WH-1000XM4 industry-leading wireless noise cancelling headphones with intelligent

Supports Hi-Res Audio for full range of frequencies up to 40kHz Speak-to-chat Smart listening technology to enhance your listening experience SENSE ENGINE Customize music settings as per your preferred location with location recognition feature Headphones that reacts as per the usage with wearing detection feature Battery Life up-to 30 hours and quick charge for 10 […]Read More

If necessity is the mother of all inventions failure is

Kerala advertising industries association (Kaia) conducted a webinar on the topic ‘how a businessman should face 2020?’ on July 14, 2020. leading motivational speaKer adv a v vamana Kumar led the webinar from Kochi marriott hotel. on the context of pandemic, the webinar boosted the morale of the advertising industry and out of home advertising […]Read More

Achieving organisational goals with Effective Coordination

Effective coordination between the various departments is one of the key factors contributing in the growth of a successful organisation. Without coordination, the various departments may never achieve its goal even when each departments works hard To coordinate the activities of various departments to achieve organisational goals is not an easy job. Top managers communicate […]Read More

Marketing during economic slowdown

Marketing will always be the first tree to get the axe during an economic slowdown likewise marketers, management who focus on the bottom-line will be expecting to get the ROI for the money they spend and if it doesn’t happen marketers’ jobs are always at stake. By Sabareesh Menon Today while I’m writing this every […]Read More

The irreplaceable medium aiding indoor and outdoor communication

For indoor and outdoor communication, LED’s have now become inevitable. Digital signage, back lit channel letters / boxes etc now use LED so as to save cost and to improve in design The customisation of various LED products for specific purposes has fuelled the growth of the LED industry. The outdoor advertising was quick to […]Read More

DOOH – TALK SHOW PART 3 Covid 19 Crisis &

P. A Sebastian MANAGING DIRECTOR P A Sebastian, Managing Director of Time Ads, starts his career in advertising at the age of 18 and that too in Mumbai, the business capital of India, and he turned out to be the brand to himself in the field of outdoor campaign and branding on a pan- India […]Read More