Pramod K who had been working in the industry founded Red Arrows so as to provide the customers the best in flex printing and glow sign board displays. Today Red Arrows deals with the latest technology in UV Printing / Solvent / Eco Solvent in different mediums like flex, vinyl, backlit cloth, wall paper, etching vinyl, Clear vinyl, Translite, one way vision, canvas and satin. Red Arrows also provides its service for signage like Glowsign boards, Non-lit, Mini hoardings, LED, ACP, In-shop branding, Slim backlit, Vehicle graphics and Rollup standees. It has got its own printing and fabrication unit supported with the latest different purpose machines.Excerpts from an interview with Pramod K, Managing Partner, Red Arrows
Arnon Media:Please describe us about the growth story of Red Arrows?
Pramod K: Red Arrows was established in the year 2006 with a vision to provide the best quality flex printing service and signage. From a staff strength of just 15, we have now grown to an organisation which provides job to 85. In the beginning stage we had no printing machine of our own. By during the year 2007, we acquired different machinery for flex printing and signage and in a slow pace treaded our way to become one of the top quality service providers in the industry.
AM:What are the changes you have noticed in this industry back from 2006 to 2018?
Pramod K: Many changes have taken place in the flex printing and signage industry in this period. Be it the case of machinery or the technology, the industry witnessed tremendous changes. In the beginning the quality of machines were not up to mark. Also, the printing of large size flexes were a problem as the technology or the machinery were limited. Today we have machines that can print almost 1 lakh sq ft in a day. The technology has also witnessed tremendous growth. For example, the UV printing technology which enables to print on several mediums like flex, vinyl or cloth with splendidness in quality and durability. It even comes with a three year warranty.
AM:Please tell us about the current trend in flex printing and signage?Pramod K: The current trend seems to be quality LED works in signage industry. Many of our customers choose slim LED displays. Back in 2006 when we established Red Arrows the demand was for Vinyl foam board printing. The printed vinyl used to paste on foam sheets to give the desired look. The slim LED displays has almost revolutionised the signage industry. It is convenient, consumes only little space and is more attractive. From 2009-10, the LED display boards began to make an impact. Further innovation in LED products fuelled its growth. Translite printing, Acrylic printing are other fields which emerge now. Foam sheet vinyl has almost reduced to 10% of the total printing for almost all major printing shops. Canvas printing has also got many takers.
AM: Red Arrows is credited for introducing UV Printing for the first time in Kerala. How constantly do you adopt new technologies?
Pramod K: We constantly update our machinery to give the best output to our customers. We adapt new machinery in every two years to provide the latest technology and to raise the standards. It helps us to stay ahead of our competitors. Our satisfied clientele include major textile groups like Jayalakshmi, Seemas and telecom service provider BSNL. Customers are also benefitted as it provides them better picture quality and precision. Take the case of UV printing- it does not require lamination like the eco-solvent printing. We can save the amount of lamination, cost of labour and time through UV printing. We provide 3 year warranty for outdoor and 5 years for indoor UV printing. On the other hand eco-solvent printing will begin to fade away in just one year itself. We also provide customers awareness about the advantage of UV printing. Red Arrows makes it a point to attend all expo related events to printing and signage industry to understand the new technology and trends.
AM: What are the challenges faced by this industry?
Pramod K: Like in every field, GST has affected this industry too. There is still not much clarity about the applicable tax slab for our industry. There is also widespread outcry against flex as something which causes pollution as it is not degradable. But it can be recycled indeed. Have you ever seen any large flex left without proper care? Also, people can choose to print on cloth if they differ with flex. Though a little bit expensive than flex, it gets the same durability of flex.