As the Corona virus spread continues, Kerala basedSign Printing IndustriesAssociation (SPIA) and KeralaAdvertising Industries Association(KAIA) has partnered with Directorate of Health Services (DHS), Government of Kerala to create awareness among the public about personal hygiene.Pledging support to ‘Break the Chain By DHS along with Ernakulam
DistrictAdministration, SPIA & KAIA have provided their various advertising space free of cost to spread the message. Hoardings at prime locations and at important junctions in Ernakulam are utilised as a part of this to create awareness among the public about COVID19. The message put out in both English and Malayalam asks readers to avoid touching eyes, nose and mouth and to maintain hand hygiene. Another message urges the public to wash hands often with soap and water for at least 20 seconds.
The information also provides the web address of Directorate of Health Services (dhs.kerala.gov. in/COVID19) to know the accurate information regarding COVID19. Details regarding public information, advisory and guidelines about COVID19 are available on the website. The daily bulletin section also provides authenticated information regarding the statistics of patients undergoing treatment in Kerala
Elaborating on the partnership with Kerala Government to create awareness among the public about public hygiene, KAIA Ernakulam District President Vijayakumar said that the association was proud to provide several hoardings at prime locations free of cost to this initiative. He praised SPIA for providing the display materials free of cost to be put on hoardings. KAIA Ernakulam District Secretary Sreekumar added that there are plans to introduce the same message through bus shelter ads to take it to more people. KAIA State Committee President and Secretary extended all their support for this initiative.
SPIA State President Ousephachan said that it was the responsibility of the organisation to help the government and district administration in taking the message to the public. He said display materials for hoardings at prime locations will be provided free of cost for this initiative. Vijayaraj Anirudhan, SPIA State General Secretary said that the work has already begun on hoardings to install them considering the urgent nature of the situation. SPIA Ernakulam District President Stephen Madavana was also present during the occasion and said that he hopes other district organisations will follow the example set forward by SPIA Ernakulam District to carry forward the campaign in other districts.
The display material content was indeed taken from OAAA website (Out of Home Advertising Association of America) which is available free to download as a means to spread awareness among the public about COVID19.