The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. The 2-day Convention, centred on the theme ‘OOH Next’, will feature talks &presentations, fireside chats, focused discussions and master-classes on business strategies,investment avenues, technologies, creative solutions, and collaborations that set the pace of accelerated OOH business growth, and carve out a larger share of the ad pie for this rapidly evolving medium.
The ‘OOH Next’ convention is poised to redefine the landscape of out-of-home advertising, providing a platform for industry leaders, experts, and enthusiasts to delve into the latest trends, strategies, and technologies that shape the rapidly evolving medium. Centered around the theme of ‘OOH Next,’ this convention promises to showcase a myriad of talks, presentations, fireside chats, focused discussions, and masterclasses that will ignite business strategies, explore investment avenues, foster technological advancements, unlock creative solutions, and foster collaborations. As the OOH industry aims to claim a larger share of the advertising pie, this convention sets the stage for accelerated growth and innovation.
- Setting the Pace: Business Strategies and Investment Avenues:
- Top industry leaders will share their insights and experiences, shedding light on successful business strategies that have propelled the OOH sector forward.
- The convention will also provide a platform for exploring investment avenues, enabling stakeholders to make informed decisions and capitalize on emerging opportunities.
- Technologies Shaping the Future:
- From augmented reality to programmatic advertising, the ‘OOH Next’ convention will uncover the latest technologies transforming the OOH landscape.
- Attendees can expect demonstrations, discussions, and case studies highlighting the seamless integration of technology into out-of-home advertising campaigns.
- Creative Solutions and Engaging Content:
- Creative minds from across the industry will showcase their groundbreaking campaigns, emphasizing the power of storytelling and experiential marketing in capturing audiences’ attention.
- Panels and workshops will delve into the art of crafting engaging content that resonates with consumers, making the OOH medium a compelling and memorable advertising channel.
- Collaborations Driving Success:
- The convention will emphasize the importance of collaborations and partnerships in fostering growth and innovation within the OOH industry.
- Opportunities for networking and forging meaningful connections will be abundant, enabling attendees to establish fruitful collaborations and explore synergies with like-minded professionals.
Conclusion: The ‘OOH Next’ convention stands as a testament to the thriving out-of-home advertising industry, providing a comprehensive platform for industry players to stay ahead of the curve. With a focus on business strategies, investment avenues, technologies, creative solutions, and collaborations, this convention sets the stage for accelerated growth and carves out a larger share of the ad pie for the rapidly evolving OOH medium. As the industry’s future unfolds, ‘OOH Next’ promises to be a game-changer, igniting innovation and propelling the out-of-home advertising industry to new heights.
OAC, since its inception in 2005, has been the most definitive knowledge platform for all stakeholders of the OOH industry, and draws the participation of:
- Senior government officials heading departments that regulate OOH / award advertising contracts
- Global OOH leaders
- Accomplished brand marketers
- OOH specialist agency heads & professionals
- OOH media owners & professionals
- Business consultants
- OOH solutions’ experts
The Mega Event provided the participants the opportunity to:
- Network with the best in business and explore opportunities for collaborations
- Gain in depth knowledge of emerging growth opportunities
- Identify appropriate technologies for application in business
- Address common industry problems and chart new ways to streamline industry practices
- Visit the OOH Exhibition
- Attend the OAA 2023 awards function
OAC 2023, like all previous editions of the mega event, featured three key modules:
- The Convention
- Outdoor Advertising Awards (OAA) 2023 Contest & Awards Function
- OOH Expo 2023 (www.oohexpo.com)