Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial
Source : ETBrandEquity
Vivo, the global premium smartphone brand, today announced Aamir Khan, one of the world’s highly acclaimed actors, as its brand ambassador for India. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.
Capturing the essence of brand Vivo, superstar Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial.
Speaking on the announcement, Kenny Zeng, CMO, Vivo India said, “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.”
Commenting on his association, Aamir Khan said, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.”
Over the last few years, Vivo has established an extensive retail presence to provide varied choices to consumers across the length and breadth of the country. Additionally, it has also launched an e-store and Experience Centre to provide phenomenal experience to its valued customers. With sports as a key focus for brand building, Vivo has invested heavily to associate with popular platforms such as IPL and Pro Kabaddi League.