Source : The Hindu BusinessLine
Zaggle, a payments and group-dining company, has announced cricketer Hardik Pandya as its brand ambassador.
As a part of the engagement, Pandya will be endorsing the firm’s consumer and corporate offerings, which include group dining deals, corporate cards, and rewards and loyalty systems.
Raj N Phani, founder, Zaggle, said: “It is a perfect alignment for Zaggle. Hardik is a youth icon and is known for being an unapologetic fighter and an all-rounder with a zeal to win. We at Zaggle, resonate Pandya’s appeal and take a 360-degree view of the consumer requirements on all our products, and deliver consistently.”
Avinash Godkhindi, CEO and MD, Zaggle said: “We have shot a music video with Hardik and this is quite like the rockstar debut of Hardik Pandya, and we hope the association will further strengthen the brand recall for Zaggle.”
The firm is also associated with the St Moritz Ice Cricket tournament. It had earlier roped in pacer Jasprit Bumrah to represent its corporate offerings.
Zaggle has a presence across nine cities, with over 2.5 million users, 2,500-plus corporate affiliations and over one million cards in circulation.