Chennai international Airport has direct flights to Frankfurt, London, Dubai, Singapore, Kuala Lumpur and Bangkok. The connections to Europe are very less though demand is high. Of the total tourists who visited India, 7.75% of the travellers used Chennai as a gateway in May 2017 while the airport’s share was 9.03% of the total arrivals in the corresponding period last year. Air traffic statistics for April shows that the airport handled the maximum number of international travellers after Delhi and Mumbai. Now imagine the vast possibilities of billboard advertising on roads leading to Chennai Airport if you have set your target audience right. According to statistics, in 2015-16, the airport handled 15.3 million passengers as against 13.7 million in the previous year. If the airport gets approval for 24-hour operations on its secondary runway, it would increase aircraft movement to 35 per hour from the present 29 moves per hour. It started its operations in May 2014 but has so far handled operations only during daytime.
The Grand Southern Trunk Road (GST), or NH 45, is one of South India’s busiest National Highways. Several residential and commercial hubs are on the sides of GST road which stretches to a distance of 472 kms. It connects Chennai and Trichy and is also known as the Chennai- Trichy highway. The proposed elevated corridor at Perungalathur area will make it easy to access Chennai airport. It will declog GST Road from Chennai Airport to Chengalpattu and will be integrated with Chennai Bypass in the first phase of the project. It will provide easy access to Maduravoyal but also the Airport when the project gets completed. From the integration point at Chennai Bypass, the elevated stretch will go up to Guduvanchery from where it will connect to an IT Park. The proposal to have entry and exit ramps near Chennai Bypass, Outer Ring Road, the proposed new bus terminus at Kilambakkam and IT Park will enable more passenger movement in the roads. The new corridor will link three important roads of the city namely GST Road,Outer Ring Road and Chennai Bypass. GST road now connects to several localities that include Guindy, Guduvancheri, Meenambakkam, Pallavaram, Chromepet, Tambaram and Urapakkam. This brings good news for advertisers as it will enable more passengers on the roads leading to Airport and will get better visibility.
For advertisers relying on billboard advertising on the roads leading to Chennai International Airport has another advantage. Tamil Nadu is the country’s most popular tourist destination among foreign and domestic tourists in 2016 as compiled by the Market Research Division of the Ministry of Tourism. A majority of tourists both domestic and foreign tourists may arrive in the state through airports and this ensures that the brand noticed by people from far areas. For national as well as international brands, it provides a great opportunity. By advertising they are making the presence felt all over the nook and corner of the country. Hospitality, luxury lifestyle products, global fast food chains, luxury tour service providers, luxury accessories manufacturers all tend to advertise heavily on billboard advertising on the roads leading to Chennai International Airport. The presence of several multinational companies and corporate establishments in the area has resulted in the rise of the population and the footfall in the area, eventually culminating in the current trend of rising residential growth. The area also has got several schools, colleges, hospitals and clinics, and stores and market places, cafes, hotels, restaurants, fitness centres and supermarkets which further increases the possibilities of billboard advertising in this area. The area is also home to the Madras Flying Club, the Joggers Park, the Rajiv Gandhi Memorial Telecom Training Centre, the Mahindra World City, Shriram’s Gateway SEZ and the Phoenix Market City. There is no better place to target the affluent class for advertisers other than this.