To mark the Children’s Day in a special way, ITC’s Savlon Swasth India introduced the unique Savlon ID Guard aimed at the hand hygiene of school children. The innovation offers a simple solution to hand hygiene for school children. An ID card imaginatively redesigned with a multi-use handwash sachet, thereby introducing the unique Savlon ID GUARD. Since ID card is an integral part of a school kid’s daily routine it will be helpful in reminding the children of the importance of hand hygiene.
Earlier under Savlon Swasth India Mission to fuel a culture of innovative enablers, it had launched Healthy Hands Chalk Sticks- a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
With Savlon Healthy Hands Chalk Sticks the chalk powder on the hand turns into a cleanser like soap and generates lather as soon as it is placed under water. The chalk dust forming lather on washing with water is a unique experience that engages children and educates them on the importance of cleaning with cleansers.
This year the mission expands its objective of encouraging behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools. With the invention of the Savlon ID Guard, designed with the unique multi-use Savlon handwash sachet, Savlon Swasth India Mission takes a step forward to become an enabler.
The simple yet effective idea stems from the fact that access to handwash or cleansers like soap are often limited. The inconvenience of carrying a soap or a handwash bottle adds to this limitation especially for children in the primary schools in India. Parents find it very difficult to ensure that children are following proper hand hygiene practices in school too. The innovative multi-use handwash sachet not only enhances convenience and comfort for parents but also is an effective way to induce children into the habit of washing hands with soap. With 3 refill sachets, it is designed to take care of hand hygiene for more than a month for all children. The initiative has been piloted in 32 schools and will be rolled out in 1000 schools over the next six months.
Sharing his thoughts on hand hygiene, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, said, “Savlon ID Guard harnesses the power of design-thinking to encourage and enable hand hygiene.”
Savlon Swasth India Mission has already been rolled out in more than 3700 schools since last year. The school programme has reached more than 1.7 million children in states like Uttar Pradesh, Maharashtra, Madhya Pradesh, Odisha, Jharkhand and Karnataka.