Source : AdAge India Bureau
Dalmia Bharat Group has awarded their OOH mandate to Dentsu Aegis Network's OOH Media & Experiential agency Milestone Brandcom for the Eastern region following a multi-agency pitch. The business will be handled by the agency's Kolkata office. This win adds to the growing kitty of Milestone's clients in India.
Milestone Brandcom shall provide OOH Media & Experiential Service to Dalmia Bharat Group, which includes Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB.
On the newly formed partnership, BK Singh, Group Marketing Head, Dalmia Bharat Group said, "We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like Milestone Brandcom will certainly bring in critical contributions and help in this process. We welcome Milestone Brandcom onboard."
Indrajit Chatterjee, Executive Director - Sales & Marketing (East), Dalmia Bharat Group said, 'We are the fastest growing cement manufacturer in Eastern India with unique multi-brand portfolio and have an ambitious growth plan for this region. We want to leverage expertise of Milestone Brandcom in this market to establish all our brands."
Anirbal Paul Chowdhury , Asst. Executive Director - Marketing (East), Dalmia Bharat Group said, "To reach the leadership position in East market, it is important to build up strong brand equity and OOH media plays a pivotal role to create desired brand awareness. We found Milestone Brandcom has the bandwidth and market knowledge to guide us to optimize media spend and help us with innovative ideas to create differentiation in the market."
Dalmia Group Cement is one of the leading Cement brands in the country in terms of annual turnover. In the East, especially in Orissa and Bengal, Konark cement is a household name and carries solid equity among the customers.
Milestone Brandcom is the largest and most awarded OOH Media & Experiential agency in India in terms of Network , turnover & clientele.
Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom said, "We are excited at the prospect of partnering with Dalmia Bharat Group to comprehensively leverage OOH to engage with their consumers across brands & markets. I truly believe, OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some disruptive iconic campaigns for them through this association. We look forward to serve them with best of our ability."