Source : The Moodie Davitt Report
INDIA. Outdoor media company Times OOH has acquired the advertising rights at Coimbatore International and Tiruchirappalli International airports.
The contracts at the two airports in the state of Tamil Nadu in India run for at least ten years.
Times OOH has put a total of 60 media units in 10,558sq ft of space at Coimbatore Airport, and 20 units in a total area of 2,460sq ft at Tiruchirappalli Airport. Formats include back-lit, digital screens; scrollers; dropdowns; and front-lit and back-lit hoardings.
Coimbatore Airport handled 2.1 million passengers in FY2017, while 1.3 million travellers passed through Tiruchirappalli Airport.
Several brands have already begun campaigns at the airports, including hotel company Marriott and automobile manufacturer Renault.