Source : Arnonmedia
Tommy Hilfiger’s new most high-tech capsule collection called Tommy Jeans XPlore, uses innovative Bluetooth technology to not only track how often you wear each piece, but also where you sport the styles. The company has stated that it’s seeking to create “a micro-community of brand ambassadors” with this latest launch, further offering rewards based upon each item’s usage. In other words: the more you wear your new Tommy Hilfiger garment, the more you get back from the brand.
The prizes include gift cards as well as more Tommy merchandise and even pieces from the brand’s archives, offering up points based on not only how often you wear it all but also giving bonuses to those who walk by particular Tommy Jeans locations—all noted in a corresponding phone app. The tracking facility can be turned off if you don’t want everyone to know what you’re doing while you’re wearing them. Turning off the tracking will disqualify the user from this particular Bluetooth-based game, kind of defeating the point of the technology as a result. You can shop the collection—filled with ‘90s-inspired collection full of tees, hoodies, jeans, accessories, and more on the brand’s website and is applicable in USA only