Source : Arnonmedia
The Muthoot Pappachan Group, which is mainly into the financial services business, has appointed film actress Vidya Balan as brand ambassador and unveiled a new corporate identity. This change is in view of the transformation strategy underway within the group, building further ahead of its brand philosophy, Believe in Blue, rolled out four years back, the company said in a statement.
The group’ s CMD Thomas John Muthoot said: Muthoot Pappachan Group today has set a benchmark in the industry in its role as a partner for the unbanked and common man, helping them realise their dreams and aspirations. In our journey towards delivering a distinctive blend of experience and personalised solutions, we have not only delivered innovative products and services but built new businesses and strengthened our capabilities to meet the lifecycle needs of this segment of customers. As we now aim to move the Group to the next level of growth, our new brand philosophy reflects our evolution and expansion, our core values, our growing strength in the market and our dedication to our partners, customers, stakeholders and employees. It is a reaffirmation of our commitment to partner our customers through their lifecycle needs, even while encouraging and celebrating their spirit of Blue Soch Commenting on the association with Muthoot Pappachan Group, Vidya Balan said, “It is an honour to associate with Muthoot Pappachan Group, given the incredible work they are doing to elevate the common man and bring about equitable growth. The spirit of “Blue Soch” is all about celebrating everyday trials and tribulations of this segment of people and it gives me immense happiness to be able to contribute to this journey through this partnership. I will also take this opportunity to urge each one of you to celebrate this indomitable spirit of the common man and make Blue Soch the revolutionary movement that it deserves to be.”
The group has also launched a new ad campaign, including TV commercials with the new brand ambassador. A senior company official said that Rs.50 crore has been earmarked for marketing campaign this fiscal. Balan has been appointed as brand ambassador for two years, the official said. Muthoot Pappachan Group is into twowheeler finance, micro-finance, affordable housing finance, health, life and general insurance, precious metals, automotive, realty, hospitality and IT businesses, among others.