The Golden Turmeric healTh drink mix was launched ThrouGh kiTchen Treasures’ social media handle
ideal drink for the current scenario. Curcumin, the core element in the health drink is extracted from turmeric. The
The leading masala and spices brand, Kitchen Treasures has launched their new product ‘Golden Turmeric Health Drink Mix’ in a virtual launch through its Facebook Page Live by its brand ambassador Manju Warrier on August 15, 2020. The drink which has curcumin and trikatu as ingredients helps regulating functioning of the immune system. Kerala based spice major Synthite which under its brand name ‘Kitchen Treasures’ markets more than 10 curry masalas and spice powders.
A socially responsible brand, Kitchen Treasures launched the product through a digital function to avoid social gatherings. Actor Manju Warrier, who is also the brand ambassador of Kitchen Treasures, released the health drink mix via the social media handle of Kitchen Treasures. She unpacked the product and tasted the same as a part of the launch. The video garnered close to 9,37,000 views in a short time generating more than 36,000 likes and 16,000 comments.
Besides using the mask, sanitizer and following social distancing, improving one’s immunity are said to be an effective way to prevent the coronavirus. Rich in Curcumin and Trikatu, Golden Turmeric Health Drink Mix is an
main bioactive ingredient of turmeric, curcumin has anti- inflammatory, antioxidant and immunomodulatory properties. This ingredient which influences the growth and activities
of immune system cells can regulate the functioning of the immune system and thus fight viral and infectious diseases. Trikatu, another key element that is a mix of black pepper, long pepper and ginger, helps the body absorb the healing properties of Curcumin.
“The COVID-19 spread has encouraged us to introduce the Golden Turmeric Health Drink Mix. In this unusual situation, what we can do to fight the virus is to follow a healthy living. Improving immunity can keep the virus at
bay. Our health drink mix is designed to serve that purpose. Curcumin, which is extracted from turmeric, is 50x stronger than turmeric and enhances immunity. Contrary to the usual turmeric, the mix doesn’t have a raw taste. It is a delicious mix,” said Ashok Mani, CEO, Kitchen Treasures. The product that comes in a 250g box is priced at Rs.249. As part of an introductory offer, it will be available at Rs.199. One can purchase it both online and at various shops across Kerala and major metros outside the state. It can be consumed by both adults and children every day.
50 Arnon Media I September 2020