Kerala Advertising Industries Association (KAIA) has appealed the state government to announce relief measures to save the outdoor display industry during the lockdown associated with Covid 19 outbreak. The association has also asked for other relief measures such as protection of the salaries, incomes, and jobs of employees in the industry. It has also asked the state government to recommend the central government to provide vital, interest-free loans (economic stabilisation loans) as business / working capital loans and cash credit / overdraft with nil / reduced collateral requirements, to provide liquidity for large and small outdoor display advertising businesses in Kerala, enabling them to quickly make their way to resume business and to prevent from financial breakdown under the current situation along with moratorium on interest payments of all existing business / working capital loans and cash credit / overdraft for next 12 months. Apart from this, the association has also asked the state government to waive off all dues, taxes, or fiscal charges of outdoor display advertising in Kerala along with reduction in electricity charges for next 12 months.
It has also sought permission to do minimum repair work and routine maintenance of the outdoor display structures before the rain and windy season sets in. Among the other things, the association points out that it is highly recommended to declare a ground rent free period [government/ LSGD/ PWD/Railway/as well as private Sites] for outdoor display structures for a minimum period for three to six months from the start of lock down for the industry to survive. To revive the outdoor industry, it expects the state government will announce any relief or financial help soon.