There are several ways to connect social media and out-of-home (OOH) advertising to create a more integrated and effective marketing campaign. Here are some ideas:
Use hashtags: One of the easiest ways to connect social media and OOH advertising is to use a common hashtag in both channels. This encourages users to share their experiences with the campaign on social media, which can help to amplify the reach and impact of the OOH advertising.
Display social media feeds: Another way to connect social media and OOH advertising is to display social media feeds on digital OOH displays. This allows users to see real-time social media content related to the campaign, which can help to create a more engaging and interactive experience.
Create user-generated content: Encouraging users to create and share their own content related to the campaign on social media can help to extend the reach and impact of the OOH advertising. This can be done through contests, challenges, or other incentivized campaigns that encourage users to participate.
Location-based targeting: OOH advertising can be targeted to specific locations based on social media data, such as geotags and check-ins. This allows advertisers to reach audiences that are more likely to engage with the campaign on social media.
Use social media influencers: Partnering with social media influencers can help to amplify the reach and impact of both the OOH advertising and the social media campaign. Influencers can create content related to the campaign and share it with their followers on social media, driving engagement and awareness.
Overall, there are many ways to connect social media and OOH advertising, and by integrating these channels, advertisers can create more effective and engaging marketing campaigns.
how a business could connect social media and OOH advertising:
Let’s say a local restaurant wants to increase awareness of their new menu items and drive more foot traffic to their location. They decide to launch an integrated marketing campaign that includes both social media and OOH advertising.
To connect these channels, the restaurant decides to use a common hashtag, #TryTheNewMenu, in both their social media posts and OOH advertising. They also create a social media contest where users can post pictures of themselves trying the new menu items with the hashtag for a chance to win a gift card.
To display social media content on their OOH displays, the restaurant uses a social media aggregator tool that pulls in real-time social media posts with the hashtag. They display this content on digital screens located inside and outside the restaurant, creating an interactive and engaging experience for customers.
To target their OOH advertising, the restaurant uses social media data to identify popular locations where their target audience is likely to be, such as nearby parks and shopping areas. They place their OOH displays in these locations, with messaging that includes the #TryTheNewMenu hashtag and a call-to-action to visit the restaurant.
Finally, the restaurant partners with local social media influencers who have a following in their target audience. The influencers create content related to the campaign and share it with their followers on social media, driving engagement and awareness of the new menu items.
By integrating social media and OOH advertising in this way, the restaurant is able to create a more engaging and effective marketing campaign that drives foot traffic and increases awareness of their new menu items.Regenerate response