Highly anticipated Sony Alpha 7S III combines supreme imaging

 Highly anticipated Sony Alpha 7S III combines supreme imaging
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~The new A7S III features 4K 120P Video, 10-bit 4:2:2 Recording, 15+ Stop Dynamic Range,

ImprovedAF Performance and more~

  1. Newly developed BIONZ XR™ image processing engine with eight times more processing
    power and a brand new 12.1-megapixel (approx., effective) back-illuminated full-frame
    Exmor R™ CMOS image sensor, significantly reduced rolling shutter effect
  2. Ultra-high sensitivity with ISO range expandable from 40 – 409,600, and improved image
    quality by approximately 1 stop noise reductionin the middle and high sensitivity ranges
  3. Video recording capabilities include 4K 120p, 10 bit 4:2:2 color depth, All-Intra recording,
    XAVC HS format with H.265 codec and more
  4. 15+ stop dynamic range for movies
  5. 4K 60p 16-bit RAW video HDMI output for the first time in the Alpha™ series
  6. Enhanced Real-time Eye AF for movie recording & Fast Hybrid AF system with 759-point
    phase-detection, AF sensors covering 92% of image sensor
  7. New heat dissipating mechanism and dual slot relay recording enables over one-hour long
    4K 60p 10-bit 4:2:2 movie shooting until battery ends  
  8. 5-axis optical in-body image stabilization supports handheld movie shooting, with added
    Active Mode to support especially difficult handheld movie shooting
  9. Side Opening variable angle LCD & redesigned menu system with touch screen interface and
    touch operation screen, enhances shooting experience & flexibility
  10. Dual CFexpress Type A card slots that enable high speed data processing while keeping the
    compact size.
  11. CFexpress Type A/SD Card Reader for establishing efficient workflow

New Delhi,14 October 2020: Sony India today announcesthe much-awaitedaddition to its acclaimed
Alpha 7S full-frame mirrorless camera series. The Alpha7S III(model ILCE-7SM3), a perfect partner for
professional users with refined features and exceptional performance. Featuring a brand new 12.1MP
(approx., effective) back-illuminated full-frame image sensor with ultra-high ‘s’ series sensitivity and
15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K
120p i and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slotrelay recording
enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system, and touch
screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool
for video professionals and all types of hybrid still/video shooters.
“The Alpha 7S III opens up a new world of possibilities for new age content creators. It is the ultimate
representation of our efforts to deliver the best technology to our customers”, said Mukesh Srivastava,
Digital Imaging Head at Sony India. “Engineers at Sony are continuously involved in multiple
customer surveys and Alpha 7S III is a result of many such survey findings. It combines the classic S
series sensitivity with a feature set, performance level and user experience that is simply unmatched in
the industry today at any price segment.”

  1. Newly developed BIONZ XR™ image processing engine with eight times more processing
    powerand a brand new 12.1-megapixel (approx., effective) back-illuminated full-frame
    Exmor R™ CMOS image sensor, significantly reduced rolling shutter effect

The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional
video and still shooting performance. The new 35mm full-frame 12.1MP(approx., effective)back-
illuminatedExmor R™ CMOS image sensor reduces rolling shutter by up to three times iv and utilizes a
variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to
shoot in low-light situations without needing large-scale lighting setups. In addition to improved image
quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-
series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR™ image
processing engine that provides up to eight times more processing power iii , minimizes processing latency,
and enables many of the hallmark still and imaging features of the camera. The new system also includes
the world’s brightest and largest9.44 million-dot (approx.)OLED electronic eye-level viewfinder and is the

world’s first camera with dual CFexpress Type A card slots, enabling high-speed data transfer in a
compact size.

Price and Availability
The new Alpha 7S III camera and CFexpresscards will be available across all Sony Center, Alpha Flagship
stores, www.ShopatSC.com portal and major electronic stores across India from 15 th October 2020
onwards.

Model Best Buy (in INR) Availability
A7S III Camera 3,34,990/- 14 th October 2020 onwards
CEA-G80T Memory card 21,100/- 14 th October 2020 onwards
CEA-G160T Memory card 40,990/- 14 th October 2020 onwards
MRW-G2 Card Reader

13,700/- 14 th October 2020 onwards

Arnon editor

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