From competition to collaboration; Outdoor advertising industry witnesses merger at Chennai

 From competition to collaboration; Outdoor advertising industry witnesses merger at Chennai
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In tune with the pandemic era, two outdoor advertising companies at Chennai merged to a single entity. Mumbai based Lakshya Media and Skyrams Ads based in Chennai which mainly focus on bus shelter advertising in the city and suburbs have merged to create Next Outdoor Advertising & Solutions. Both companies have more than 700 bus shelter suitable for advertising in the city. The merger will pave way to fixed price structure for bus shelter advertising in the city. Earlier the pandemic had took a hit on outdoor advertising industry and now many companies are looking at opportunities to merge so as to sustain.

#Lakshya Media and #Skyrams Ads #ooh #dooh

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