The Madras High Court has lifted the restriction on the installation of hoardings on private lands or other places not falling under the jurisdiction of Chennai City Municipal Corporation. It said that the city corporation’s inability to check the use of unauthorized digital banners cannot be a ground for framing rules that such banners can […]Read More
Brihanmumbai Municipal Corporation (BMC) has approved a new hoarding policy which mandates a minimum distance of 100 m between hoardings. This will curb the clusters of multiple hoardings on buildings at prime locations of the city. Hoardings on rooftops and the ones at heritage areas on sea-facing promenades like Marine Drive and Worli Sea Face […]Read More
As the Corona virus spread continues, Kerala basedSign Printing IndustriesAssociation (SPIA) and KeralaAdvertising Industries Association(KAIA) has partnered with Directorate of Health Services (DHS), Government of Kerala to create awareness among the public about personal hygiene.Pledging support to ‘Break the Chain By DHS along with Ernakulam DistrictAdministration, SPIA & KAIA have provided their various advertising space free […]Read More
MANIKANTAN MANGALATH KUTTANPILLAI PALETTE ADVERTISING PRIVATE LIMITEDRead More
Kerala Advertising Industries Association (KAIA) has appealed the state government to announce relief measures to save the outdoor display industry during the lockdown associated with Covid 19 outbreak. The association has also asked for other relief measures such as protection of the salaries, incomes, and jobs of employees in the industry. It has also asked […]Read More
COVID19 CRISIS LIVETALKSHOW OF THE State (ZOOM PLACE) hosted by ARMON MEDIA GROUP and KAIA (Kerala Advertising Industries Association) on the changes brought about by Kovid 19 in the field of outdoor advertising, future prospects, current position and other business implications. Leaders also attended .. Arnon Media Managing Director Alex welcomed the delegates. Aiswarya ads […]Read More
Covid 19 pandemic has cut short the advertising budget of most brands / organisations. Your 24 page newspaper is now hardly 10 pages and advertisements are at an all time low. TV ads repeat as if caught in a loop. Hardly any new video commercial appear now. Many billboards at prime locations are empty with […]Read More
K Ramachandran, Managing Director, Baama Ventures State Vice President, Kerala Advertising Industries Association (KAIA) K Ramachandran, Managing Director, Baama Ventures State Vice President, Kerala Advertising Industries Association (KAIA) The importance of OOH in advertising The only media that can guarantee an exposure as large as OOH does for a product or service. The difference in […]Read More
K Varghese Thomas,Patron, KAIA “Branding” is the marketing practice of creating a name, symbol or design that identify anddifferentiates a product from other products. An effective brand strategy gives you a major edge in an increasingly competitive market. It’s a promise to customer. It tells them what they can expect from the product / services. […]Read More
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