The traditional Out of Home Advertising (OOH) mainly invested on billboards, hoardings, posters and other forms. But with the technological developments and growth of social media has triggered the growth of Digital Out of Home Advertising (DOH) With the digital advancements, the traditional OOH scenario is now facing a bigger competition. The digital elements undoubtedly […]Read More
Brihanmumbai Municipal Corporation (BMC) has approved a new hoarding policy which mandates a minimum distance of 100 m between hoardings. This will curb the clusters of multiple hoardings on buildings at prime locations of the city. Hoardings on rooftops and the ones at heritage areas on sea-facing promenades like Marine Drive and Worli Sea Face […]Read More
Fossil has signed Bollywood actress Disha Patani as its newest celebrity brand ambassador in India. The company started its association with Patani by launching its India Instagram page. With this association, Fossil is looking to reach out to Disha Patani’s fan base to strengthen its network among the millennials. The actress will soon be seen in an upcoming […]Read More
Covid 19 pandemic has cut short the advertising budget of most brands / organisations. Your 24 page newspaper is now hardly 10 pages and advertisements are at an all time low. TV ads repeat as if caught in a loop. Hardly any new video commercial appear now. Many billboards at prime locations are empty with […]Read More
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