Arnon editor

The need for constant advertising and branding activities

Vijayaraj Anirudhan, State General Secretary, Sign Printing Industries Association (SPIA) I believe a product or service can be sold successfully only with strong advertising backup. The main feature of OOH over other mediums is durability. Consider newspaper or TV ads, the moment you close it, the visibility of it ends. The impact of display advertising […]Read More

The necessity of advertising / branding activities now

Covid 19 pandemic has cut short the advertising budget of most brands / organisations. Your 24 page newspaper is now hardly 10 pages and advertisements are at an all time low. TV ads repeat as if caught in a loop. Hardly any new video commercial appear now. Many billboards at prime locations are empty with […]Read More

Evaluation a need of the hour for marketing staff

For organisations, timely evaluation is a must to understand the current situation and to plan the growth plan for the future.By K.G.S Nayar Most marketing organisations today have the need to implement regular performance assessment of its staff. This, in turn, helps the organisation analyse the needs of its staff. Most organisations invest considerable time, […]Read More

The importance of OOH in advertising

K Ramachandran, Managing Director, Baama Ventures  State Vice President, Kerala Advertising Industries Association (KAIA) K Ramachandran, Managing Director, Baama Ventures  State Vice President, Kerala Advertising Industries Association (KAIA) The importance of OOH in advertising The only media that can guarantee an exposure as large as OOH does for a product or service. The difference in […]Read More

The necessity of advertising / branding activities COVID-19 in Kerala

K Varghese Thomas,Patron, KAIA “Branding” is the marketing practice of creating a name, symbol or design that identify anddifferentiates a product from other products. An effective brand strategy gives you a major edge in an increasingly competitive market. It’s a promise to customer. It tells them what they can expect from the product / services. […]Read More