Vijayaraj Anirudhan, State General Secretary, Sign Printing Industries Association (SPIA) I believe a product or service can be sold successfully only with strong advertising backup. The main feature of OOH…
Covid 19 pandemic has cut short the advertising budget of most brands / organisations. Your 24 page newspaper is now hardly 10 pages and advertisements are at an all time…
For organisations, timely evaluation is a must to understand the current situation and to plan the growth plan for the future.By K.G.S Nayar Most marketing organisations today have the need…
K Ramachandran, Managing Director, Baama Ventures State Vice President, Kerala Advertising Industries Association (KAIA) K Ramachandran, Managing Director, Baama Ventures State Vice President, Kerala Advertising Industries Association (KAIA) The importance…
K Varghese Thomas,Patron, KAIA “Branding” is the marketing practice of creating a name, symbol or design that identify anddifferentiates a product from other products. An effective brand strategy gives you…
Pradeesh Easwar, Co Founder & Managing Director, BLIK DOOH Innovations Pvt Ltd The importance of OOH In my personal opinion OOH is one of the few areas which can never…