Arnon editor

The emergence of Digital Out of Home Advertising

The traditional Out of Home Advertising (OOH) mainly invested on billboards, hoardings, posters and other forms. But with the technological developments and growth of social media has triggered the growth of Digital Out of Home Advertising (DOH) With the digital advancements, the traditional OOH scenario is now facing a bigger competition. The digital elements undoubtedly […]Read More

Madras High Court lifts the ban on hoardings on private

The Madras High Court has lifted the restriction on the installation of hoardings on private lands or other places not falling under the jurisdiction of Chennai City Municipal Corporation. It said that the city corporation’s inability to check the use of unauthorized digital banners cannot be a ground for framing rules that such banners can […]Read More

THE WORLD OF HAPPINESS IS NOW OPEN AGAIN -LULU MALL

LuLu Mall is delighted to reopen its doors once again; welcome back to your World of Happiness! LuLu Hypermarket will open at 09:00 AM today, and the Mall will open at 10:00 AM In accordance with the latest Government guidelines, LuLu Mall does not permit entry to senior citizens. However, we are here to ensure […]Read More

Brihanmumbai Municipal Corporation approves new hoarding policy

Brihanmumbai Municipal Corporation (BMC) has approved a new hoarding policy which mandates a minimum distance of 100 m between hoardings. This will curb the clusters of multiple hoardings on buildings at prime locations of the city. Hoardings on rooftops and the ones at heritage areas on sea-facing promenades like Marine Drive and Worli Sea Face  […]Read More

DOOH – TALK SHOW PART 3 Covid 19 Crisis &

P. A Sebastian MANAGING DIRECTOR P A Sebastian, Managing Director of Time Ads, starts his career in advertising at the age of 18 and that too in Mumbai, the business capital of India, and he turned out to be the brand to himself in the field of outdoor campaign and branding on a pan- India […]Read More

SPIA & KAIA partners with Directorate of Health Services to

As the Corona virus spread continues, Kerala basedSign Printing IndustriesAssociation (SPIA) and KeralaAdvertising Industries Association(KAIA) has partnered with Directorate of Health Services (DHS), Government of Kerala to create awareness among the public about personal hygiene.Pledging support to ‘Break the Chain By DHS along with Ernakulam DistrictAdministration, SPIA & KAIA have provided their various advertising space free […]Read More

World’s first ‘BillBed’

In 2015, MoltyFoam, one of Pakistan’s leading mattress companies came up with an innovative way to help a few of homeless people in the main cities of the country as part of their CSR activity. They wanted to provide a solution to people sleeping outdoors There are an estimated half a million homeless people in […]Read More