Home appliances brand Candes roped in actor Arjun Kapoor as its brand ambassador. The brand aims to tap next 500 million Indian consumers who portray preference for innovative products, digital purchase and deeper brand relationship across home and kitchen appliances categories.
Speaking on the association, Arjun Kapoor said, ”It’s my pleasure to collaborate with Candes, which is a leading and renowned brand in the home appliances space. I am confident that the dynamic business strategy that Candes employs will ensure higher brand recall, and eventually create a larger customer base for them.”
Sandeep Agarwal, Co-Founder, Candes, said: ”Having Arjun Kapoor on board with a mammoth fan following will help us reach and tap into our target audience. As he is young, dynamic and a very popular face in every household of India, our brand will be able to create a personal connect with the consumers. We hope that our association with Arjun Kapoor reap beneficial results for the company and we aim to establish Candes as a sought after brand in the home appliance industry.”